Some 30 Swedish Hemköp and Willys stores are now selling water for the benefit of a Solvatten project in Uganda. Axfood has produced a 0,5 liter bottle of sparkling water with lemon flavor as part of the cooperation with Solvatten. The bottles are sold for 10 SEK where half the proceeds goes to the project.
Anders Strålman, CEO of Axfood: It feels great to support Solvatten. It is a very hands on way to contribute to a project with many social and environmental benefits. Solvatten brings better life to people with limited access to safe water and clean energy. We hope that our customers likes the initiative as much as we do so that we can extend the campaign to many more stores.
Solvatten is a handy container that using the sun’s UV light and heat to purify contaminated water. It improves health, while it takes less wood to heat and boil water. This reduces deforestation.
Axfood already purchase carbon offsetting through Solvatten for their business travel by air and by product line Garant Såklart.