The future calls for fresh thinking about freshwater with businesses and governments collaborating to manage sustainable water use – and avoid a global crisis. We are excited that Solvatten is part of this special report.
Our additional comment to the many smart articles on water and sustainability in this publication is important: That people and business will always need to invest in high quality, smart design and aesthetic values because it is central for winning hearts. The same goes for people living in poverty. The decision makers and organisations that works to improve the lives of the poor needs to understand that aspirations are powerful motivators of behavior change. Just think about the clean and hot water that most people reading this usually takes for granted.